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The web application relied on IDX technology to display real-time property listings from a specific county. This required designing around continuously updated datasets, strict data structures, and platform constraints while maintaining a fast and predictable user experience. The challenge was to translate live MLS data into a clear, usable interface without compromising performance or search accuracy.
Designing a search experience that remains intuitive despite complex criteria was a major challenge. The goal was to reduce cognitive load, avoid overwhelming users, and guide them toward relevant results through clear hierarchy, progressive disclosure, and well-structured interactions.
Whether buying or selling a property, the user relies on the platform to explore real-time listings, understand market availability, and compare options with confidence. The experience must remain clear and responsive despite constantly changing inventory, allowing users to search, evaluate, and make decisions without friction.
Real Estate agent use the platform to monitor live listings, manage incoming leads, and support client interactions. The interface must provide reliable, up-to-date information and clear workflows, enabling teams to track activity, respond efficiently, and maintain a consistent experience across listings and client touchpoints.
The buyer journey was designed to guide users from their initial visit through property search, filtering, and detailed listing exploration. The experience focuses on clarity and progressive disclosure, helping users navigate large volumes of real-time IDX data without friction. Each step supports informed decision-making, leading naturally to the listing detail page and a clear, unobtrusive lead submission flow.
This project resulted in a scalable, data-driven web application designed to handle real-time IDX listings with clarity and reliability. By aligning user needs, complex data constraints, and front-end performance considerations, the final solution delivers a streamlined property search and lead generation experience with a refined, luxury-oriented feel. The project highlights a practical, end-to-end approach to building web products where design quality, usability, and technical feasibility are closely aligned.
Time to Relevant Listing
–30 to –40%
Search and filtering optimizations significantly reduced the time required for users to find matching properties.
Higher Lead Engagement
+20 to +25%
Streamlined listing pages and contact flows increased the proportion of users completing lead submissions.
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